Salesforce Expands AI CRM with Acquisition of m3ter for Dynamic Pricing

Acquisitions

Summary

Salesforce has agreed to acquire m3ter to add consumption-based billing and dynamic pricing capabilities to its CRM and AI revenue tools. The deal targets companies that need to meter usage, rate consumption, and automate billing across CRM, ERP, and quote-to-cash systems. This matters most for SaaS vendors and other software businesses that want to move from fixed subscriptions to pay-per-use or outcome-based pricing. The integration could help teams launch more flexible monetization models and improve customer cash flow alignment. The transaction is expected to close in Salesforce’s fiscal second quarter of 2027, subject to closing conditions.

Classifications

industries
Fintech & Banking
applications
Accounting and Taxes

AskAI Classifications

Labels
SaaS CRM Software Enterprise Software

Linked Companies

Salesforce
$1B+
m3ter
$1M to $5M