F1’s Racing Bulls tap Salesforce for AI fan engagement
Summary
Racing Bulls has partnered with Salesforce to use AI and cloud collaboration tools across team operations and fan engagement. The deal centers on Agentforce 360 and Slack, which will help the team manage workflows, connect operations, and interact with fans and VIPs in real time. Racing Bulls will also launch a dedicated Slack fan community and add garage dashboards that surface track data and performance metrics. The partnership extends Salesforce’s broader motorsport and sports sponsorship strategy and deepens its existing relationship with Formula 1.
Classifications
industries
Fintech & Banking
applications
Sales and Marketing
AskAI Classifications
Labels
SaaS
CRM Software
Enterprise Software
Linked Companies
Salesforce
$1B+