Absa and Salesforce expand AI focus – Gadget

▤ Summary

Absa has renewed its strategic collaboration with Salesforce under a new three-year agreement focused on AI, automation, and real-time data insights. The bank has already gone live with Salesforce Agentforce through its Abby AI assistant on its app and website, and it is extending the rollout across more business divisions and African markets. The collaboration also includes Data Cloud and Loyalty Cloud, with Salesforce now deeply embedded in day-to-day operations for about 15,000 employees. Absa is positioning the agreement as part of its broader digital transformation and customer experience strategy. This renewed partnership creates a clear software expansion opportunity around AI, CRM, data, and enterprise deployment services.

▦ Linked Companies

Salesforce

$1B+