Ground Truth Raises $7 Million Series B Financing From Leading Investors in the Digital and Mobile Media Industries
Summary
Ground Truth raised $7 million in Series B funding from Emergence Capital Partners and OPENAIR Ventures, with Steamboat Ventures and Voyager Capital also participating. The company focuses on mobile measurement software that helps operators, advertisers, and publishers measure and optimize mobile media usage. It plans to use the capital to expand operations in the U.S. and internationally and to broaden its product offerings. The announcement also highlights new board involvement and growing client and partner traction.
Funding
Amount
$7.0M
Total raised
Date
April 27, 2010
Announcement date
Investors
OPENAIR Ventures, Steamboat Ventures, Voyager Capital, Emergence
Lead investors
Company
groundtruth.com
Funded company
Classifications
industries
No industries detected
applications
General BI
AskAI Classifications
Labels
Advertising Technology
Marketing Software
Location-Based Advertising Platform
Linked Companies
GroundTruth
$50M to $100M