Microsoft (MSFT)’s LinkedIn Launches BrandWorks, Targets $100 Million Annualized Revenue Run Rate
Summary
LinkedIn has launched BrandWorks, a new team focused on improving ad campaign performance for business advertisers. The company expects the offering to reach a $100 million annualized revenue run rate next fiscal year. LinkedIn also expanded the team by about 60% through hires from TikTok, Meta, and X. The launch builds on existing ad products like Top Voices 360 and BrandLink, which are already generating or expected to generate meaningful revenue growth.
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