ZeroToOne.AI Deploys its Large Behavioral Model at Advertising Scale Through GroundTruth, Launching Dynamic Intent Prediction Audiences
Summary
GroundTruth and ZeroToOne.AI have launched Dynamic Intent Prediction, a new AI-powered audience product for advertisers. The product uses ZeroToOne.AI’s Large Behavioral Model to predict who will act, what they will do, and when they are most likely to do it. It refreshes every 24 hours and is now available across GroundTruth’s managed services and self-serve Ads Manager. The companies say the audiences already support multiple channels and have shown strong performance gains in early deployments.
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Advertising Technology
Marketing Software
Location-Based Advertising Platform
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GroundTruth
$50M to $100M