New Study Finds 76% of Advertisers See Performance Gains from Agentic AI; 86% Would Allocate Up to a Quarter of Advertising Budget to the Open Web with the Right Agentic AI Solution

▤ Summary

Taboola published a study showing 76% of advertisers report performance gains from agentic AI, primarily within search and social platforms. The research finds 80% of performance advertisers would immediately increase open-web spending if comparable agentic solutions existed, and 86% would allocate up to 25% of their performance budget to the shift. Large advertisers cite integration into existing workflows as the biggest barrier, with the challenge most acute among those spending $1M–$4.9M per month. Taboola notes its Realize+ agentic solution and beta rollout as a response to demand for AI-driven performance on the open web.

▦ Linked Companies

Taboola

$1B+