Mar 14

Claude Maker Anthropic’s Channel Strategy Takes Shape: 5 Things To Know

General News

▤ Summary

Anthropic is investing $100 million to build the Claude Partner Network, launching a certification program and giving partners access to training, GTM playbooks and co-marketing support. The company reports rapidly growing enterprise adoption and run-rate revenue approaching $20 billion, with strong growth in Claude Code subscriptions and high-spend customers. Anthropic is expanding its partner-facing team and hiring senior channel leaders from Salesforce, ServiceNow and Asana to provide applied AI engineers and technical architecture support for partners. The company also faces a Pentagon 'supply chain risk' designation and has sued to challenge it, while many large tech partners continue to support customer use.