How charities are using customer applications to boost support | Computer Weekly
Summary
Charities are modernising their technology stacks to cope with rising demand and falling income, using websites, LMS platforms, CRM, finance systems and AI to improve engagement and efficiency. The RSPCA rebuilt its education site with Liferay and Webtown and saw digital learning engagement rise 38% with projected page engagements nearing 300,000. The Irish Deaf Society moved to D2L Brightspace to scale ISL video-based learning (1,732 learners since spring 2022), while Yorkshire Wildlife Trust migrated legacy finance and HR systems to cloud platforms (Iplicits, Access thankQ CRM, People First). Age UK is piloting AI (Twilio Agent Copilot) as a human-in-the-loop assistant for call summaries, and Children with Cancer UK uses Salesforce Data Cloud and Marketing Cloud to personalise communications and increase fundraising.
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