Vodafone Greece automates deals for customers, saves 500 staff-days of work | Computer Weekly
Summary
Vodafone Greece used Pega software to automate customer campaigns and cut 500 staff-days of manual work each year. The company built an omnichannel decisioning process that delivers personalized offers across web, app, stores, and call centers. It also migrated campaign execution in-house, reduced reliance on Accenture, and began retiring legacy tools and databases. The project improved conversion rates, unified customer data across channels, and set up Vodafone to expand real-time targeting and analytics.
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