Social Selling Platform, Introhive, Announces Expansion of Latest Funding Round
Summary
WASHINGTON, Oct. 2, 2013 /PRNewswire/ -- Introhive today announced it has expanded its latest funding round, adding salesforce.com to its list of prior investors including Build Ventures, CIT GAP, Fortify VC, Growthworks Atlantic and NBIF. The Introhive platform is experiencing strong traction with customers who see clear ROI in the product. This investment will be used to accelerate business growth and expand sales and marketing activities to reach and attract more customers. The software as a service application analyzes a companys employee communications in a private and secure fashion, while layering on social connections to create an enterprise-wide view of existing relationships with customers and prospects. "We think social selling is about effectively leveraging the strength of enterprise relationships and managing them in a practical way that brings results," commented Jody Glidden, co-founder and CEO.
