ExactTarget’s McCorkle Hatches MetaCX to Improve Software Experience
Summary
MetaCX launched last week with $14 million in seed funding led by Los Angeles-based Upfront Ventures .Dorsey was a co-founder and the former CEO of Indy-based marketing software company ExactTarget , which Salesforce acquired for $2.5 billion in 2013.) Enterprise software has a reputation for sometimes struggling to meet expectations, and McCorkle thinks MetaCX can help with that by managing outcomes and the renewal process, as well as increasing transparency between buyer and seller.The 16-person company, based in Indianapolis, plans to continue hiring as it brings its software to market.MetaCX is striving to understand the needs of the end software user better than its competitors, of which there are many in the realm of customer success, including Gainsight, Totango, and ChurnZero.
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