Salesforce launches Customer 360, aims to integrate all your data, applications
Summary
CEO Marc Benioff and CTO Parker Harris will give customers a pitch that business technology buyers have heard before.Microsoft, which is touting its Dynamics ERP and CRM platform at its Ignite conference, has talked about a 360 degree view of the customer before.This slide, which highlights, the moving parts in a customer, system and data bowl of spaghetti is designed for banks and insurers, but represents most enterprises.For instance, MuleSoft will demo how Salesforce Commerce Cloud can integrate with Oracles NetSuite and use machine learning to recommend data mapping choices.At Dreamforce, MuleSoft will outline updates to the Anypoint platform that will add up to "an application network graph" so services across a company can be integrated via the cloud on on-premises.
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