Trax Announces Trax Connector on Salesforce AppExchange, the Worlds Leading Enterprise Cloud Marketplace
Summary
With Trax, Consumer Goods Cloud customers can now benefit from a complete suite of tools to enhance execution, gather valuable data, and boost sales SAN FRANCISCO, Sept. 29, 2023 /PRNewswire-PRWeb/ -- Trax today announced it has launched Trax Connector on Salesforce AppExchange empowering companies using Salesforce Consumer Goods Cloud to embrace computer vision technology to assess retail execution, drive positive shopper experiences, and unlock revenue opportunities at all points of sale. Trax Connector is currently available on AppExchange at https://appexchange.salesforce.com/appxListingDetail?listingId=a0N4V00000IEUbpUAH Trax Connector Salesforce Consumer Goods Cloud customers that utilize the Trax Connector for computer vision technology benefit from: • Trusted and real time data so that sales professionals can pinpoint exactly what is happening in-store by eliminating subjective self-reported data, with the most trusted, granular and accurate retail shelf data sets • Precision execution with rich data and AI that targets the highest value opportunities to drive ROI for commercial teams • Unparalleled insights to enrich performance management processes and advanced analytic models to drive growth access to high quality granular retail execution data • Seamless user experience combined with data integration that drives efficiency and simplification in the commercial processes • Turnkey integration made simple through the AppExchange downloadable package allowing customers using Trax and Salesforce to quickly and easily connect the two solutions Consumer Goods Cloud is part of the Salesforce Customer 360 Platform for all types of fast moving consumer goods companies—including food and beverage, personal care, health and beauty, and more—helping them to unlock the value chain with a unified platform. With Salesforce, consumer goods companies across the globe can digitally transform their entire business, including driving stronger customer engagement in both B2B and B2C commerce. Traxs retail platform allows customers to understand and improve what is happening on the shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. As pioneers in computer vision, Trax continues to lead the industry in innovation and excellence through development of artificial intelligence-powered solutions, autonomous data collection methods, and on-demand merchandising capabilities.