Salesforce targets home health, prior authorizations

▤ Summary

Salesforce is targeting home health with its latest healthcare software capabilities, the San Francisco-based company said Thursday morning. Amit Khanna, Salesforce’s senior vice president and general manager of healthcare and life sciences, said the company is bullish on home health because its what consumers want and it decreases the overall cost of care. Providers are increasingly looking to connect their EHR systems with customer relationship management software capabilities as the industry shifts to more consumer-focused technology. “We bring engagement, operational efficiency and intelligence to those systems.” Morgan Griffith, chief product officer at Cincinnati, Ohio-based Bon Secours Mercy Health, said her system has invested in customer relationship management technology to better connect with patients. “But what it doesnt do very well is take that kind of engagement-level set of needs that patients and consumers have, and make the clinical data actionable.” Despite its investments in healthcare, Salesforce has had its share of challenges thanks to a difficult economic environment.

▦ Linked Companies

Salesforce

$1B+