The Evolution of Social Media Marketing
Summary
Often referred to as the inspiration for Facebook and YouTube, Hot or Not encouraged users to post photos of themselves so they could be rated on a scale of 1-10 for attractiveness. Launched in 2003, users would spend hours customizing their profiles, connecting with friends, sharing photos or blogs, posting in forums and groups, playing games, and listening to music. Tumblr differentiates itself from other social platforms by allowing its users to fully customize their profiles, unlike the standard viewing pages of other sites. The site has over 1 billion active users, giving them a platform to create short-form 15-second video content (or longer durations if needed) on any topic. We create an Instagram reel of our favorite Starbucks holiday drink: an iced Sugar Cookie Almond Milk Latte.
