Move over Xero, Thriday has launched the "moonshot" of accounting software
Summary
Like MYOB, Xero was still designed primarily for accountants to use, and as a result, it can be complex to set up – data is not real-time, multiple apps need to be integrated and it’s hard to use. Using a combination of cloud computing, artificial intelligence and the latest machine learning technology, Thriday is a powerful and robust platform that does the books in real-time. Ben Winford, COO and co-founder, explained that Thriday was an idea formed from a very personal frustration: “With my last business, I would often find my ‘to-do’ list filled with financial admin tasks. I got fed up with the amount of time I spent on my financial affairs even though I had an expensive accountant and a bookkeeper.” When the idea was first formed, the Thriday team identified that better utilising banking data was the key to unlocking the pain points that small business owners were suffering from. Michael Nuciforo, CEO and Co-founder, confirmed that Thriday combines everything into one: “It’s ironic because accounting software, such as Xero and MYOB, relies on data from your bank to determine your profit and loss and income statement.
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