IBM-AWS Partnership To Boost Cloud, Software, Red Hat Wins: Kate Woolley

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IBM’s new strategic partnership with Amazon Web Services is “critical” for partners who want to boost sales and customer wins as more and more businesses leverage the AWS Marketplace. IBM’s worldwide channel chief Kate Woolley said IBM partners can now better leverage their customers’ cloud commitment spending, improve their co-selling abilities and leverage AWS’ vast ecosystem thanks to the new IBM-AWS partnership formed this year. “With IBM, Red Hat, AWS: partners are able to take more value to their clients by that collaboration,” she said. “We have declared our ecosystem as one of our three strategic priorities and the AWS partnership is a critical piece of that as we think about: reaching new clients, adding more value to our existing clients, and continuing to add value for our partners as well,” said IBM’s partner ecosystem leader. “As we think about where we want to meet our clients and where we’re going to add the most value to them, we want to really lean into this AWS relationship,” said Woolley.

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