5 Way Influencer Marketing Can Help You in a PR Crisis

▤ Summary

They enlisted the help of social influencers like Jessamyn Stanley, a body positivity advocate, to reinforce the message with its #ImpossibleIsNothing campaign. She accused the sports brand of suspending sponsorship contracts of female athletes until they returned to peak performance form. Here’s an example of how one brand leveraged influencer marketing to do that Electric car manufacturer Tesla has a history of dealing with PR crises. That’s why at that time, you’d find CEO Elon Musk, who has over 100 million followers on Twitter alone and can be considered an influencer, issuing statements to help Tesla’s image. For instance, in 2018, Elon Musk gave YouTube content creator Marques Brownlee an interview and tour of a Tesla factory.

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GaggleAMP

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HubSpot, Inc.

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