How a Xero rockstar is embracing digital to make things less complicated for her firm
Summary
When Lucy Johnson won the 2022 Xero Award for Sole Practitioner of the Year, her practice – Simplex Accounting (formally known as Isle Book-keep) – was just 12 months old. Working remotely from the Isle of Wight, Simplex Accounting helps clients go “from paper-mess to paperless”, an ethos that supports one of her firm’s core values – to make a difference. Forming the foundation for her remote firm, digital not only runs through the processes and software she uses, but it’s also used to market to and educate both existing and prospective clients. Lucy is clear on the types of clients her practice seeks to attract: “We want to hit those who are looking at YouTube, Instagram and other social media apps. It’s important because often these are people who might not feel confident when it comes to understanding finances, and they want somebody to explain things in a way that is jargon free.” Lucy uses platforms such as Instagram herself when it comes to marketing and engaging with clients and is soon launching her own YouTube channel.
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