Intelligent Social Media: Why Creativity Cant Be Siloed In Marketing
Summary
A 2021 CMO study reported that companies were spending 58% of their marketing budgets on online channels, a growth of 15.8% from the previous year. Creativity is an important aspect of social media marketing as it ensures company posts and engagements are eye-catching, lead to interactions, and are memorable. With millions of active users on each social media platform, it’s possible to find trends and insights into the way customers think and feel about products and brands. Social listening tools such as Mention, Meltwater, and Hubspot allow companies to spend their efforts elsewhere while these platforms aggregate data for them. They help keep the number of people with access to your main social media logins to a minimum but still allows for your marketing team to make changes and create or schedule posts.
