Time to refocus – it’s all about the subscriptions to the network
Summary
Architecturally these have been monolithic functions and what concerned operators most was their availability in the network, making robustness and resilience their key attributes. Beyond that, isolation due to the closed architecture of mobile networks provided little motivation to invest disproportionate effort on the subscriber management domain. With increasing performance of mobile broadband and the proliferation of OTT (over the top) applications, operators realized the implicit value of their subscriber data as an asset. In a consumer centric ecosystem they had a natural role in areas like identity management, subscriber data consolidation and exposure. This implicitly allows operators to expose different data sources to external partners, enabling service innovation and creating more value for the end users.