A Proven Content Strategy For Employee Advocacy Programs
Summary
Specifically, this blueprint will ensure your team consistently produces high-quality content, and each post gets the most reach possible with the help of employee advocacy. However, if its the wrong audience (say, Gen Zers with no need for a B2B solution), it likely wont move the company towards the end goal of driving more revenue. Here’s a great example where the CMO created a thread around the topic and ended it with a CTA to the blog post: Major company announcements also tend to perform really well. While some argue that these kinds of announcements are overly promotional and provide minimal value to the community, they tend to generate a lot of engagement and quality brand awareness. While employees tend to respond better to individual requests, this process can take hours, and most managers quit as they realize it isnt worth their time.
