Salesforce acquires financial comms specialist for Slack
Summary
Troops is essentially a Slackbot for sales teams, that takes CRM data from the parent company and imports it into Slack for efficiency purposes. It works with system records, which are deployed in a Slack channel so that customer-facing teams are supported with all the information they need to close new deals and assist existing customers. In a statement, Troops said it was "an incredible milestone" in its history and tanked its community, customers, partners and investors. In 2016 we launched our first product making that vision a reality by injecting mission-critical, actionable workflows into a new medium people were gravitating towards." The companys many services have come through multiple acquisitions, including Tableau and MuleSoft, which Salesforce has tried to harmonise into interoperable products.
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