Sylver Consulting Helps Paslode and Vocollect Healthcare Systems Respond to the Needs of Their Customers
Summary
Chicago, IL, November 09, 2008 --( For Paslode, Sylver Consulting recently conducted a shopability study designed to assess the effectiveness of their new Cordless Framing Nailer product packaging and point-of-purchase (POP) marketing strategy.For Vocollect Healthcare Systems, Sylver worked to understand what "success" meant to their clients, knowing that this information would help them to make decisions on where future investments in their business should be directed.The companys products are widely used by professional remodelers and carpenters for framing, sheathing, trim and finish applications, fencing, floor and roof decking, siding, and insulation.### Chicago, IL, November 09, 2008 --( PR.com )-- Sylver Consulting, an innovation research firm based in Chicago, IL, helps two companies, Paslode and Vocollect Healthcare Systems, to better align their products and processes to the meet the expectations of their customers.For Paslode, Sylver Consulting recently conducted a shopability study designed to assess the effectiveness of their new Cordless Framing Nailer product packaging and point-of-purchase (POP) marketing strategy.Results generated have provided Vocollect Healthcare Systems with clear directions on how they can improve their AccuNurse® voice-assisted care product, its implementation and support operations to more effectively deliver “success” to their clients.As Jim Logan of Vocollect Healthcare Systems simply states, “You can never go wrong with doing things right the first time.”Brianna Sylver, President of Sylver Consulting, further elaborates, “These recent projects illustrate how a bit of upfront investment in understanding how your customer interprets your world can go a long way for providing direction, and ultimately enabling you to cut costs in development and implementation.