Upstart Organic Energy Drink Takes on Sugary Caffeinated Giants
Summary
We want to take care of our bodies, our friends – and the planet.” The drinks will feature ingredients like Acai, Maqui Berries and Yerba Mate — as well as essential nutrients and vitamins that promote better health.“Millennials have identified fresh, clean and sustainable benefits among their top purchase priorities when it comes to healthier choices,” says Linda Gilbert, chief executive officer, EcoFocus Worldwide and author of a recent study examining trends affecting the food and beverage industries.The energy drink business has focused it’s marketing efforts on this demographic and has been peddling unhealthy gunk for decades.When two millennial aged California brothers decided to take on the entrenched giants they partnered with some friends from South America.We want to take care of our bodies, our friends – and the planet.”The drinks will feature ingredients like Acai, Maqui Berries and Yerba Mate — as well as essential nutrients and vitamins that promote better health.And if that’s not enough, they also contain a high level of vitamin C, along with a plethora of other powerful nutrients that naturally help to boost the immune system and reduce inflammation.“Millennials have identified fresh, clean and sustainable benefits among their top purchase priorities when it comes to healthier choices,” says Linda Gilbert, chief executive officer, EcoFocus Worldwide and author of a recent study examining trends affecting the food and beverage industries.The crowdfunding site is live and they need your help.“Help raise enough money to get enough product made to get it into the first official retail test.