WiseSample Debuts with Behavioral and Contextual Online Sample
Summary
WiseSample "interacts" with hundreds of websites real time, analyzes them through Webtrends, Core Metrics and Google Analytics, to map the most relevant sample for any research.Pioneered by former Toluna Client Services Leader, Gaurav Agarwal, WiseSample aims to understand the social behavior and cultural phenomena of people by using “Netnografi.” Netnografi is the branch of ethnography that analyses the behaviour of online respondents, to provide useful insights.Founder and Managing Director, Gaurav, explains “We are driven by quality, and strongly believe that sample and respondents is much more than incidence and response rate.WiseSample "interacts" with hundreds of websites real time, analyzes them through Webtrends, Core Metrics and Google Analytics, to map the most relevant sample for any research.Pioneered by former Toluna Client Services Leader, Gaurav Agarwal, WiseSample aims to understand the social behavior and cultural phenomena of people by using “Netnografi.” Netnografi is the branch of ethnography that analyses the behaviour of online respondents, to provide useful insights.As a method, “Netnografi” is faster, simpler, and more naturalistic and unobtrusive.Founder and Managing Director, Gaurav, explains “We are driven by quality, and strongly believe that sample and respondents is much more than incidence and response rate.