Help Bring Earth Day Back to Its Roots
Summary
As BF Skinner so succinctly said, “If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.” The current net daily human population growth on Earth of approximately 214,000 people is exacerbating many of the most pressing problems we are faced with today, such as climate change, species extinctions, and food and water shortages.Population Media Center (www.populationmedia.org) is a nonprofit, nongovernmental organization with a well- tested methodology for creating behavior change communication programs that address social and health issues in a way that honors the system of values of the community.PMC’s work is concentrated on entertainment broadcasting, particularly long-running serial dramas in which characters evolve into role models for adoption of family planning, delayed marriage and childbearing, elevation of women’s status, avoidance of HIV/AIDS, and related social and health goals.By simply demonstrating the outcomes of various choices, PMC’s programs provide people with the knowledge and self-efficacy to make changes in their own lives for a better future.Please join Bill Ryerson and Population Media Center this Earth Day in helping to bring Earth Day back to its roots, by bringing awareness to the critical issue of population growth.Population Media Center (www.populationmedia.org) is a nonprofit, nongovernmental organization with a well- tested methodology for creating behavior change communication programs that address social and health issues in a way that honors the system of values of the community.PMC’s work is concentrated on entertainment broadcasting, particularly long-running serial dramas in which characters evolve into role models for adoption of family planning, delayed marriage and childbearing, elevation of women’s status, avoidance of HIV/AIDS, and related social and health goals.