LRA Worldwides Competitive Competencies Puts Innovative Spin on Benchmarking: Provides Hotel Brands with Fresh Competitive Performance Data
Summary
Given LRA’s penetration in the industry, LRA is able to present pooled data to clients by a relevant competitive set by market segment, hotel type and region.“Our point of view is that traditional approaches to benchmarking have lacked actionable insights and real relevance to the guest experience,” said John Roberto, Senior Vice President of Quality Assurance & Mystery Shopping at LRA.“Competitive Competencies was designed to capitalize on the expertise of our consultants and provide up-to-date insights into industry best practices and standards, both on a functional and emotional level.In LRA’s 25-year history, we have grown from a provider of customized quality assurance evaluation programs for the hospitality industry, to a leading CEM consulting company offering a variety of client solutions.Given LRA’s penetration in the industry, LRA is able to present pooled data to clients by a relevant competitive set by market segment, hotel type and region.“Our point of view is that traditional approaches to benchmarking have lacked actionable insights and real relevance to the guest experience,” said John Roberto, Senior Vice President of Quality Assurance & Mystery Shopping at LRA.