Vacation in a Bottle Secures Coveted Shelf Space in the Northeast
Summary
“We expect Vacation in a Bottle to be a huge hit across the entire market because of ViB’s taste profile and the fact that it is approved for the coveted grocery aisle.With so many sleepy competitors, ViB is uniquely positioned as the go-to family friendly beverage that relaxes consumers while keeping them focused with its main ingredient, L-theanine.### Dallas, TX, April 28, 2010 --( PR.com )-- In a major move by category leader Vacation in a Bottle, the brand today announced a landmark agreement with GTG Beverages sweeping the Northeast with a 10-state deal.Soon, Vacation in a Bottle will be available in grocery and convenience chain retailers from Maine to Ohio including Pennsylvania, New Hampshire, Massachusetts, Vermont, Rhode Island, New Jersey, Connecticut and New York (excluding metro New York City).Jady Davis, Director of Brand Development at GTG Beverage is confident that they picked the number one brand in the relaxation category to bring to the Northeast.“We expect Vacation in a Bottle to be a huge hit across the entire market because of ViB’s taste profile and the fact that it is approved for the coveted grocery aisle.It is one of the better packaged consumer goods that we have seen in a while and we are excited to bring it to the Northeastern U.S.,” says Davis.Travis Hollman, founder and CEO of Vacation in a Bottle, has been waiting for this day since they launched their brand two years ago.“After successfully establishing ViB throughout the Midwest and west coast, the Northeast was our next market to conquer.Vacation in a Bottle will join GTG Beverage’s impressive roster of niche brands including Calypso Lemonade, Celsius and Honest Tea that can be found in major retailers in the Northeast including, Tops, Wegmans, Market Basket, Big Y, Wilson Farms, GetGO and Speedway.Hollman says sales volume will double.“2010 is the year of the relaxation category,” Hollman continues.