SABERNI Achieves New Landmark in Marketing Efficiency for IT/ITES Sector
Summary
Bangalore, India, July 29, 2017 --( The new technological and process improvements address challenges faced by IT/ITES organizations and have consistently delivered 20X increase in overall marketing efficiency and conversion rates.This addresses the critical transparency bottlenecks and enables us to predict and make critical decisions to our marketing campaigns much ahead in time.” IT/ITES industry, specifically in India is among few industries that has recently witnessed some turbulence and this offering from SABERNI promises better transparency, predictability and confidence to marketing executives by enabling better decision-making process.SABERNI works with some of the largest B2B organizations on the planet and assists them with their Go-To-Market strategy, Demand generation and marketing efficiency goals.This creates unparalleled Returns of Marketing Investment (ROMI) for organizations.Speaking on the development, Mr. Umang Sharma, Chief Operating Officer, SABERNI said, “With the inclusion of Artificial Intelligence (AI) to strengthen marketing predictability and transparency, we are now able to have more intelligent analysis on each customer touch-point and predictable mapping throughout customer journey.This addresses the critical transparency bottlenecks and enables us to predict and make critical decisions to our marketing campaigns much ahead in time.”IT/ITES industry, specifically in India is among few industries that has recently witnessed some turbulence and this offering from SABERNI promises better transparency, predictability and confidence to marketing executives by enabling better decision-making process.