Challenges and Benefits of Achieving Sustainability in Packaging Featured in Four-Part Webinar Series Sponsored by Industry Intelligence Inc.
Summary
Topics addressed at four Industry Intelligence Inc. webinars included: packaging preferences of the eco-consumer shopper, lifecycle analysis, green messaging and closing the loop.Los Angeles, CA, June 01, 2012 --( The four-part series addressed a range of topics on sustainability including producer requirements to quantify advancements in environmental stewardship; how to announce sustainability achievements when advertising a product; environmental and health factors that shape the consumers’ shopping decisions and an in-depth analysis on steps to reduce packaging waste.She presented market research from EcoFocus Worldwide to support that shoppers are more and more concerned with both their health and their environment, and they are making buying decisions based on their beliefs.These Industry Intelligence-sponsored webinars were attended by more than 450 industry professionals in packaging, food and related manufacturing sectors.The four-part series addressed a range of topics on sustainability including producer requirements to quantify advancements in environmental stewardship; how to announce sustainability achievements when advertising a product; environmental and health factors that shape the consumers’ shopping decisions and an in-depth analysis on steps to reduce packaging waste.Linda Gilbert, EcoFocus Worldwide, opened with a webinar that examined the shopping trends of eco-minded consumers.She stressed the importance of supporting sustainability claims with evidence and being mindful of changing regulations in U.S. and Canada.The webinar with GreenBlue speaker Liz Shoch on Closing the Loop, brought the series full circle.