In New Book, Entrepreneur Tells How He Created "The Switch" Carbonated Beverage
Summary
Press Releases Palari Publishing Press Release Share Blog Receive press releases from Palari Publishing: By Email PDF Version RSS Feeds: In New Book, Entrepreneur Tells How He Created "The Switch" Carbonated Beverage The Switch Effect is a new book by Mike Gilbert about how he started a company called The Switch Beverage company after he created a carbonated beverage that is 100% juice.Also included in the book are helpful resources like a milestone calendar and actual samples of executive summaries and other documents critical to an entrepreneurs success.For more information visit ### Richmond, VA, August 23, 2007 --( PR.com )-- Mike Gilbert jumped into the sexy, competitive world of soft drinks with little more than a dream, and he created one of the most innovative beverages on the market.Despite many missteps and wrong turns, his dream finally came true.This new book, "The Switch Effect," (Palari Publishing, $16.95, November 2007) is the story of how it all happened.Also included in the book are helpful resources like a milestone calendar and actual samples of executive summaries and other documents critical to an entrepreneurs success.