Win More New Business Now! (1 Day Workshop) June 23, 2009
Summary
In his leadership position with SCG, Bob directs program and practice development, conferences, client engagements, as well as publishing and research initiatives.The biggest account handling challenge agencies face is talking with clients and prospects about money and finding the real budget.Learn why it’s not the creative you show or the range of integrated services you present, but rather accounts are won on how you promote your likeability every time you meet the prospects.Every year Sanders Consulting Group (SCG), working exclusively with marketing communication firms, develops growth and organizational strategies for more agencies than any other firm in the world.In his leadership position with SCG, Bob directs program and practice development, conferences, client engagements, as well as publishing and research initiatives.Learn why it’s not the creative you show or the range of integrated services you present, but rather accounts are won on how you promote your likeability every time you meet the prospects.