Microsoft looks to make Bing results smarter with new AI-powered features and Reddit partnership
Summary
At a special AI-focused event today in San Francisco, Microsoft announced a number of feature updates to Bing that it hopes will make results smarter by leveraging the company’s AI research, as well as a new partnership with Reddit.The company laid out the ways it’s injecting AI-smarts into its Bing search engine, which a Microsoft exec reiterated is actually used by a good amount of people — whether they know it or not, through partnerships with Yahoo.The partnership is also focused on taking the detailed, highly-localized info from Reddit posts and funneling it into Bing searches so that users with similar prompts can be given more nuanced answers.Reddit’s UI is famously not that great on desktop, so Microsoft distilling the wall of text in a more effective manner is pretty essential.Leveraging Reddit’s data could be a huge point in Bing’s favor, though there are few sources that can be just as capable of surfacing brilliance as controversy.
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