Catalpha Helps Cosmic Pet Products of Hagerstown, MD, Take Sales Out of This World with a Brand New Look
Summary
Not anymore, thanks to a fresh take on Cosmic Pet Products’ entire visual identity from logo to packaging, courtesy of Catalpha Advertising & Design of Towson, MD.We wanted to produce something that was more competitive to what was on the shelf, something softer and more inviting, with a clearer definition of what the product line was.” The Catalpha team got to work, keeping major elements of the original logo and image including the orange cat, rainbow and star but updating them to a cleaner design.Anyone who’s a professional artist can put color on a page, but to be able to get behind the visual imagery and understand the spirit of a company takes a special kind of person.We wanted to produce something that was more competitive to what was on the shelf, something softer and more inviting, with a clearer definition of what the product line was.”The Catalpha team got to work, keeping major elements of the original logo and image including the orange cat, rainbow and star but updating them to a cleaner design.“What we ended up with was different than what I expected going into it,” says Kerski.Anyone who’s a professional artist can put color on a page, but to be able to get behind the visual imagery and understand the spirit of a company takes a special kind of person.