Growing Gift Culture and Increasing Health Awareness to Boost the Dry Fruit Market in India
Summary
Mumbai, India, February 10, 2013 --( Consumers are waking up to the health benefits of dry fruits and the demand is buoyed further during festivities.The key challenges include rise in packaging costs, shortage of cold storage units, deficit in power supply and under-invoiced imports.The report concludes with a section on strategic recommendations which comprises an analysis of the growth strategies for the dry fruit market in India.Then, details regarding major importing and export ignitions are also provided.The report by Netscribes goes on to provide an analysis of the drivers for growth of the industry that include festivals and gifting culture, increasing health awareness, growth of user industries, booming retail market, rising income and consumption and rapid urbanization.The key challenges include rise in packaging costs, shortage of cold storage units, deficit in power supply and under-invoiced imports.The next section speaks about the government rules and policies that cover Food Safety and Standards Act 2006 & Regulations 2011 and other government policies.After this, a separate section of government participation is provided which speaks about Agri Export Zones and state specific initiatives taken by the government of India for boosting the dry fruit industry.The major trends identified in the sector include exhibitions and events, innovative packaging, organic dry fruits, dry fruit nankhatais, gaining special space in retail, postal dry fruit delivery from Kashmir and usage of mainline container vessels for cashew imports.The competition section maps the competitive landscape of the players by providing their financials and key financial ratios.