Mother Daughter Team Launch Alaric Clothing and Accessories Web Boutique with Plans to Use the Power of Social Media for Promotion
Summary
Lisa is now working with her daughter Laura Gooderson, a marketing professional to develop the business further and to launch an online shop enabling her to reach an even greater audience.Colchester, United Kingdom, November 05, 2010 --( Set up originally in her own home she began inviting friends and colleagues to view her collection sourced primarily from London sample sales and wholesalers.Lisa is now working with her daughter Laura Gooderson, a marketing professional to develop the business further and to launch an online shop enabling her to reach an even greater audience.Fashion tips, industry news and item promotions will be featured in newsletters to customers using the site’s registration system and also broadcast on the company’s facebook and twitter pages; of which many existing clients are already ‘fans’ or ‘followers.’ ### Colchester, United Kingdom, November 05, 2010 --( PR.com )-- Established in 2008 by Lisa Merrett, Alaric Clothing and Accessories sells beautiful ladies jackets, cardigans, dresses, skirts, trousers, jeans, shirts, tops, jewellery, belts, scarves and bags from a boutique in Colchester, Essex.Having successfully run her own retail Saddlery business for over 20 years, for Lisa a ladies fashion boutique had been a dream.Set up originally in her own home she began inviting friends and colleagues to view her collection sourced primarily from London sample sales and wholesalers.