Black Friday Kicks Off Early for Small Business Tech Retailers
Summary
While the origin of Black Friday finds its roots in the traditional yearly cadence in which retailers would begin to turn a profit, large department stores have effectively leveled the plainfield, by creating a culture of “quantity over quality.” Such trend does have adverse effects on small businesses.With that said, independent retailers, like PortableOne Inc., continue to operate on the principle of “quality over quantity,” by focusing on that personal approach to customer service, that is simply impossible to experience at large department stores.The yearly survey, performed by American Express, also shows a yearly, near-exponential increase in consumers unwilling to go through automated phone methods of seeking sales or tech support, as well as a growing trend of consumers feeling less confident about the ability of a large department store to handle their concerns, compared to a smaller family-owned retailer.Shoppers who may be holding out for Cyber Monday deals, rather than Black Friday, will also have the opportunity to go for a local alternative, yielding the same benefits, in terms of customer service, and support, as walk-in customers of family-owned local retailers who offer online shopping options, like PortableOne, Inc. Pleasanton, CA, November 25, 2015 --( PR.com )-- With Black Friday a little more than a week away, family-owned computer retailers like Pleasanton, CA-based, PortableOne Inc., are gearing up for an early kick-off of the traditional once-a-year shopping spree.This year, in line with hundreds of thousands of independent stores across America, laptop retailer PortableOne has began offering early discounts and special offers, that will continue through Black Friday, making a case in favor of the benefits of shopping at local, family-owned stores, rather than at crowded and typically chaotic department stores.While the origin of Black Friday finds its roots in the traditional yearly cadence in which retailers would begin to turn a profit, large department stores have effectively leveled the plainfield, by creating a culture of “quantity over quality.” Such trend does have adverse effects on small businesses.With that said, independent retailers, like PortableOne Inc., continue to operate on the principle of “quality over quantity,” by focusing on that personal approach to customer service, that is simply impossible to experience at large department stores.According to major commercial review sites, such as ResellerRatings, Yelp and even Google, department stores, with a specific focus on consumer electronics, are the ones displaying the highest volume of complaints, ranging from customer service, to customer support, which corroborates statistics released by the American Express Global Customer Service Barometer.