Canonball to Rebrand Under New Name, Criterion.B.
Summary
While many agencies claim to have the tools and mindset for offering return on investment, this new methodology shows actionable steps and results, and seeks to refine these tactics.The new brand direction does not affect anything on the table for current clients or agreements, as the parent company will remain Canonball Creative, Inc.Criterion.B Office Hours Monday – Friday 8:00am-5:00pm About Criterion.B: Criterion.B is an agency focused on branding and inbound marketing for the commercial real estate industry.While many agencies claim to have the tools and mindset for offering return on investment, this new methodology shows actionable steps and results, and seeks to refine these tactics.In mid-January, Canonball will officially rebrand under a new name, “Criterion.B.”Criterion is a collection of stories, which speaks to the ability to tell compelling stories for the commercial real estate marketplace through branding, content development, web design, PR efforts, and social media management.The .B is a reference to A/B testing which is a strong commitment to making data-driven decisions on behalf of themselves and their clients.The new brand direction does not affect anything on the table for current clients or agreements, as the parent company will remain Canonball Creative, Inc.Learn more at http://criterionb.comContact Ashley Tyndall at ashley@cb.agency with any questions.Criterion.B Office Hours Monday – Friday 8:00am-5:00pmAbout Criterion.B: Criterion.B is an agency focused on branding and inbound marketing for the commercial real estate industry.