Recent Expansion: 90+Cellars Receives Investment from Harpoon Brewery
Summary
“Our unique purchasing and distribution model enables us to provide premium wine from world renowned vineyards typically for $5-$20 less per bottle.” “As a young company, we are fortunate to have Harpoon’s management team as advisors,” says Kevin Mehra, President of Latitude Beverage.“Simply put, a $35 Oregon Pinot Noir for $17 is a pretty strong value proposition in the mind of today’s value oriented consumer.” Latitude Beverage Company purchases the oversupply of ultra-premium finished wines that have a pedigree of accolades and in return sells them to customers at a fraction of the original price under the Ninety+ Cellars label.“Our unique purchasing and distribution model enables us to provide premium wine from world renowned vineyards typically for $5-$20 less per bottle.”“As a young company, we are fortunate to have Harpoon’s management team as advisors,” says Kevin Mehra, President of Latitude Beverage.“Simply put, a $35 Oregon Pinot Noir for $17 is a pretty strong value proposition in the mind of today’s value oriented consumer.”Latitude Beverage Company purchases the oversupply of ultra-premium finished wines that have a pedigree of accolades and in return sells them to customers at a fraction of the original price under the Ninety+ Cellars label.The company avoids the traditional overhead required to produce, market and sell wine and passes these cost savings onto both the retailers and consumers.Since its inceptions in August of 2009, Ninety+ Cellars is now currently distributed in 12 states MA, ME, VT, NY, NJ, CT, NC, TX, CA, MI, NH and MD with further expansion planned in 2011.