WPP Division EWA Selects Trovus for Online Intelligence to Identify and Explore New Business Opportunities
Summary
Trovus software and skills are also key to EWA’s ability to monitor competitor activities and interests via its website; as well as track new prospect organisations, following up with research and potential engagement to further expand EWA business.Additional intelligence is gathered through embedding links in EWA email campaigns to establish which users have clicked-through to its website or have visited directly, helping to determine the appropriate approach and engagement.With partners such as OneSource, InterAction, Microsoft Dynamics and dhc, Trovus specialises in helping B2B organisations who sell higher value products and services, ranging from SMEs to corporates.Having been impressed by a demonstration of the Trovus software during a visit to a supplier, EWA’s Jason Elkins tweeted about it later that day, drawing a quick response from Trovus.Today, there is a strong business relationship between the two companies.EWA has many clients across its focus industries of government, manufacturing, retail, leisure and pharmaceutical sectors.About TrovusFounded in 2006, Trovus is a leading specialist in developing actionable intelligence based on profiles of website visitors.