NHA Announces a National LTC Marketing Campaign for Employer Groups
Summary
NHA Senior Vice-President Mitch Kuhn notes, “The recent Own Your Future that was started by the federal government in conjunction with state governors is very telling.According to Kuhn, “We continue to receive calls from small to mid-size companies looking for the products, and especially the services that we have successfully provided clients for over two decades.Namely, that Long Term Care planning should be a very high priority for most Americans if they wish to insure a secure and dignified retirement.NHA Senior Vice-President Mitch Kuhn notes, “The recent Own Your Future that was started by the federal government in conjunction with state governors is very telling.Thus far, some 15 governors have sent letters to state residents ages 45 to 70 urging them to plan for their future Long Term Care needs and, at the very least, seriously consider Long Term Care insurance as a potential solution for some.” This has been our message for decades.With few exceptions, each of the Own Your Future governor’s letters mailed to state residents begins with the same general message: “I am writing to you about a very important issue: planning for your future long term care needs.”Kuhn added, “This is part of our message to employers and employees as well.With the resurgence in interest in Long Term Care insurance in 2007, NHA has seen an increase in inquiries from small to mid-size companies for information about Long Term Care insurance.According to Kuhn, “We continue to receive calls from small to mid-size companies looking for the products, and especially the services that we have successfully provided clients for over two decades.