HDFC Standard Life Unveils Sar Utha Ke Jiyo, a Music Album That Embodies and Propagates Self Respect
Summary
In a market crowded with claims of a better future, better returns and better protection, HDFC Standard Life has successfully been able to differentiate itself on the basis of its unique communication integrated with Sar Utha Ke Jiyo as the brand idea.The company has found relevant ways to touch a chord with consumers across their life stages and link it back to this brand idea.The other four songs are compilations of evergreen hits such as Rubaroo from Rang De Basanti, Yeh Honsla from Dor, Aashayein from Iqbal and Aa Rahan Hoon Main by Bombay Viking.For more information visit http://www.hdfcinsurance.com ### Mumbai, India, October 17, 2008 --( PR.com )-- HDFC Standard Life unveiled, ‘Sar Utha Ke Jiyo,’ a music album promoting and propagating ‘Self Respect’ and ‘Self Reliance’.In a market crowded with claims of a better future, better returns and better protection, HDFC Standard Life has successfully been able to differentiate itself on the basis of its unique communication integrated with Sar Utha Ke Jiyo as the brand idea.