Bold Marketing Campaign Increases Patient Occupancy in Three Key Areas at St. Vincents Medical Center
Summary
PM & CO then designed a hard-hitting awareness brochure and multimedia presentation to help St. Vincent’s communicate the hospital’s many achievements and leadership stature in its PR and outreach, fund-raising and doctor recruitment efforts.PM & CO also developed a TV ad campaign which focuses on St. Vincent’s dominant market position in the areas of cardiac care, joint replacement and stroke.PM & CO then designed a hard-hitting awareness brochure and multimedia presentation to help St. Vincent’s communicate the hospital’s many achievements and leadership stature in its PR and outreach, fund-raising and doctor recruitment efforts.Antenatal procedures for mothers and babies are also up 8%.Differentiating St. Vincent’s from other hospitals in their market required the proprietary approach that PM & CO employs — Inform, Inspire, Explore, Realize.The new initiatives and breakthrough technologies used by the hospital were matched by the forward thinking and execution of PM & CO’s branding and marketing of the center.About Pisarkiewicz Mazur & CoFounded in 1979, Pisarkiewicz Mazur & Co is an internationally recognized, full-service agency, providing business solutions to a range of clients in the entertainment, financial services, healthcare, and non-profit sectors, including Calvary Hospital, American Cancer Society, Hearst Publishing Group, RBC Capital Markets, The Bank of New York, and the Brooklyn Public Library.About St. Vincent’s HospitalSt.