Axalta Coating Systems Debuts New Alesta Illusion Powder Coatings During Auction of Restored Pedal Car
Summary
"October is breast cancer awareness month and what better way to showcase our highly anticipated line of beautiful powder coatings than with Peerless Pink on a fully-restored car."October is breast cancer awareness month and what better way to showcase our highly anticipated line of beautiful powder coatings than with Peerless Pink on a fully-restored car."Working on this special car has been a great opportunity to once again use Axaltas quality powder coatings on a fun and meaningful project," said Roger Lapointe.The new Illusion line features twelve high-gloss, smooth polyester products with a super durable formulation that has excellent UV resistance.Some products in the new line are also metallic semi-transparent candy colors that can be applied to a variety of substrates, dramatically changing the look of the final product.Axalta supports selected initiatives that respond to the needs of the communities in which we operate.These themes reflect the needs of our communities as well as the fields of expertise within Axalta.Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions.