Team Belle Makes Belle Chevre the Only Artisan American Cheese with Nationwide Demo Support
Summary
Elkmont, AL, January 31, 2013 --( Team Belle, an in-house team of highly trained sales and demo specialists, excels at getting customers to taste Belle Chevre specialty products, educating the consumer on a multitude of ways to use those products creatively at home, and engaging shoppers with the brand.“As we are a larger retailer being engaged with vendors is very rare,” says Steven Ramos, Specialty Supervisor at WFM Union Square.By doing active demos, the connection to our client base is extremely valued.” Team Belle came about when Belle Chevre, frustrated by both the cost and sales results with traditional, impersonal demo companies, created a more engaging and effective product demonstration approach, rooted in authentic hospitality.“And with our Team Belle’s devotion to the brand, sales really took off.” A great part of Team Belle’s success lies in the fact that Belle Chevre actively introduce the consumer to a multitude of ways to pair and partner Belle’s cheeses with other amazing products, a very organic and holistic manner of increasing sales, and one that results in repeat purchases.In certain stores, sales increases neared the 1000% level.“As we are a larger retailer being engaged with vendors is very rare,” says Steven Ramos, Specialty Supervisor at WFM Union Square.