ABM Annual 2014 Conference to Feature C-Level Executives from the Weather Channel Companies, Forbes Media, LexisNexis & More

▤ Summary

The conference will explore how major consumer brands, such as The Weather Channel, are transforming into b-to-b powerhouses, how companies are creating more data-driven content despite tight budgets, and the business strategies industry executives are using to prepare for the future.SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.The 200-plus members of the ABM division reach an audience of more than 100 million professionals and represent nearly 4,000 print and online titles and over 1,000 trade shows, with more than $20 billion in annual revenues.Through keynotes, presentations and panel discussions, the event will offer a unique “behind the scenes” look at the ways in which media leaders conceive of new ideas for products and services, manage challenges in developing those services, and then oversee the process to take these services to market.The conference will explore how major consumer brands, such as The Weather Channel, are transforming into b-to-b powerhouses, how companies are creating more data-driven content despite tight budgets, and the business strategies industry executives are using to prepare for the future.Top speakers include:· Chris Walters, Chief Operating Officer, The Weather Channel Companies (keynote)· Mike Federle, Chief Operating Officer, Forbes Media· Krystle Kopacz, General Manager, Government Executive Media· John Brennan, Director of Business Development, LexisNexis· Alex Ford, Chief Executive Officer, Praetorian GroupWho: American Business Media (ABM)What: ABM 2014 “Go-to-Market Solutions” #ABMAC14When: May 4-7, 2014Where: Arizona Grand Resort & Spa, Phoenix, ArizonaFor a complete schedule of events, visit:http://www.siia.net/abmannual/2014/schedule.asp.About SIIA:SIIA is the leading association representing the software and digital content industries.SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.

▦ Linked Companies

LexisNexis

$1B+