Frontline Direct Expands with Acquisition of Objective Loyalty

Acquisitions

Summary

Adconion has 16 offices in 7 countries around the world, sits on the board of the Interactive Advertising Bureau (IAB) and is a founding member of IASH Europe.For media inquiries, please contact: SoYun Kim Adconion Media Group soyun.kim@adconion.com 310-383-8936 Jessica Gaynor Objective Loyalty 530-228-2074 jessica@objectiveloyalty.com ### San Diego, CA, December 14, 2010 --( PR.com )-- Frontline Direct, a leading online marketing company that specializes in database management and customer acquisition solutions, today announced it has made a strategic acquisition of Objective Loyalty, a leading data management and direct marketing solutions provider.Together with Frontline Direct’s massive network reach, Objective Loyalty’s proprietary data management technology, email products, and statistical tools will all be integrated into Frontline Direct to help continue its growth and provide leading online marketing solutions for advertisers and agencies.We couldn’t be more excited.”About Frontline DirectFrontline Direct, founded in 2003, is a leading online marketing company that specializes in database management and customer acquisition solutions.Adconion has 16 offices in 7 countries around the world, sits on the board of the Interactive Advertising Bureau (IAB) and is a founding member of IASH Europe.For more information, visit: http://www.adconion.com.About Objective LoyaltyObjective Loyalty, founded in 2006, is a leading data management and direct marketing solutions provider.

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AdTech Software Marketing Automation Digital Advertising Platform

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$25M to $50M