IKEA Offers Big Ideas for Small Space and Campus Living
Summary
Press Releases GoMobile Press Release Receive press releases from GoMobile: By Email RSS Feeds: IKEA Offers Big Ideas for Small Space and Campus Living IKEA has partnered with GoMobile Advertising to create a unique mobile display featuring room ideas for small spaces and dorm rooms that is traveling around Seattle.Kent, WA, July 20, 2008 --( The campaign, which began just in time for college-bound students to start planning their dorm décor, features a complete room display as well as mobile billboards.The entire room showcases furniture that can be incorporated into petite spaces, acting as a mobile idea-book for consumers.The campaign utilizes experiential marketing, including a mobile 3D showroom that began touring the streets of Seattle beginning July 14th.The campaign, which began just in time for college-bound students to start planning their dorm décor, features a complete room display as well as mobile billboards.The entire room showcases furniture that can be incorporated into petite spaces, acting as a mobile idea-book for consumers.